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“Free” doesn’t always mean “free”

May 11th, 2009, 3:00 am · 35 Comments · posted by Ronald Campbell

free-credit-reportLaura Russell admits she should have known better. She admits she should have read her credit card bills more closely.

But she didn’t. And it cost the Orange resident $832.

In August 2006, Russell saw an ad for Irvine-based FreeCreditReport.com, a division of credit reporting giant Experian. Recently married, she decided to order reports for herself and her husband. That, she thought, was the end of it.

Then the charges started appearing on her credit card bill: two $12.95 charges each month to something called “CIC*TripleAdvantage 877-486825 CA”.

Russell said she thought it was for a life insurance policy she had obtained through her credit card. The life insurance policy carried a monthly $12.95 premium, so it seemed to make sense.

“I have no other excuse,” she said.

Last month, her credit-card company asked if she realized that she’d been paying $26 a month for nearly three years to FreeCreditReport.com. Her answer, in effect: Huh?

Russell called FreeCreditReport.com to complain. She says the company offered a one-month refund.

Upset, Russell called your friendly neighborhood OC Watchdog. We tut-tutted sympathetically and did a little research. She also called California Attorney General Jerry Brown’s office. His form letter to the company brought some action.

After getting the AG’s letter, a FreeCreditReport.com spokeswoman told us, they’ll refund an additional 11 months payments to Russell. “Legally, we’re not obligated, but we did it as a courtesy.”

FreeCreditReport.com’s corporate parent ConsumerInfo.com Inc., was dinged by the Federal Trade Commissiontwice — for failing to properly inform consumers that they’d be charged a subscription fee after the initial free report. The FTC grabbed $950,000 in “ill-gotten gains” in an August 2005 settlement and an additional $300,000 in January 2007 after the company allegedly violated the original settlement.

But FreeCreditReport.com has mended its ways. Its website contains a prominent disclosure that if you don’t cancel within seven days of getting your free report, you’ll be billed $14.95 a month.

“The company is in compliance,” FTC spokesman Frank Dorman said. “They haven’t violated the terms of the settlement.”

Norma Garcia, a senior attorney for Consumers Union in San Francisco, is unimpressed.

“A lot of consumers are confused, and rightly so, by the name, FreeCreditReport.com,” Garcia said. “You’ll get something, but it’s not free.”

The FTC wants to prevent consumers from making Russell’s mistake. It’s adopting, for a federal regulatory agency, a wildly innovative tactic:

Satire.

The FTC has prepared a couple of funny videos publicizing a free credit reporting service that is — get this – really free. The site is AnnualCreditReport.com.

As the name implies, you can get your credit report free of charge from Experian and the other two big credit reporting companies, Equifax and TransUnion, once every 12 months. It was mandated by a 2003 federal law.

The videos parody the unavoidable FreeCreditReport.com ads, with a singer pitching the service and dissing its commercial rivals:

Beware of the others,

There’s always a catch.

They claim to be free,

But  strings are attached.

We like this video, set in an Irish pub. Check it out.

 YouTube Preview Image

 More Watchdog:

 

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Posted in: Consumer stuffMoney
 
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